BECOME
A PLANT PARENT.
BECOME A PLANT PARENT.
Buds was curated with the objective to create a business that we feltshould be in existence. We were each tasked withdesigning the brand identity, website or app, as wellas deliverables for our business.
THE CONCEPT.
I created Buds because I was inspired by plants. I was in a plant store over the summer with my friendand I realized that plants can be a great alternative to pets. Therefore, I made this business to encourage the “adoption” of plants instead of animals.
THE FINAL LOGO
After a series of critiques, I landed on the finalized logo.After choosing the middle logo above, I decided to edit it.I wanted to add another element to make it more unique and exciting.
THE DELIVERABLES
One aspect that is important for Buds are the deliverables. I wanted to showcase mockups of the various packaging, as well as an accessory one may buy on the website. I wanted to make sure the spray paint texture was used with the brand colors to keep it cohesive to the identity.
MOTION GRAPHIC
I created a one minute motion graphic to advertise what Buds has to offer! I made sure to design it to the brand’s voice by using its fun typography and color palette, as well as using video footage from Pexels.
WEBSITE
I cultivated a prototyped website thatis based on my user flow. The goal wouldbe purchasing a plant and adding it tothe cart. I have a customizing feature that one can click on to look through the customizations and even have the option of naming their plant!