I created packaging for an imaginative hot cocoa brand called Killer Kokoa. We were tasked to pick our audience, aesthetic, and food choice. After careful consideration, I picked grunge hot cocoa for bored adults.
When first coming up with the logo, I went through many small quick sketches as shown on the left. I had a million ideas going through my mind and I was thinking of even doing a different brand name. Eventually, I narrowed it down to the images in the middle. In the end, I was more drawn to the skull and resulted with the final logo on the right.
Above are the final packaging mock-ups side-by-side for my project. On the left is the final product design, while the delivery packaging is on the right. I created the patterns and imagery on Procreate, the logo on illustrator, and the mock-ups are from Mock-up World.